Digital Marketing Manager
Chester
£45,000 – £52,000
Delivering best-in-class B2B and B2C digital strategies to support in the delivery of the company goals, the Digital Marketing Manager will be working collaboratively with UK and international colleagues and external agencies to ensure the digital marketing plans fulfil the role required to support customers.
The Digital Marketing Manager will be responsible for developing, implementing, and managing the digital marketing strategy. This will include customer lead generation (e.g. LinkedIn, digital PR), consumer brand awareness (e.g. website SEO, social, display) and consumer lead gen for our customers (e.g. SEO, PPC).
This role will play a major part in enhancing the business’ digital expertise and supporting their supplier of choice positioning. The successful candidate will have experience of running successful digital campaigns and have strong analytical expertise.
The Digital Marketing Manager will be rewarded with a benefits package which includes 26 days holiday, plus Bank Holidays; a contributory pension; an enhanced life assurance scheme; an annual company bonus, free onsite parking; impressive modern, openplan offices.
Key Responsibilities:
Digital Strategy Development:
Campaign Management:
Content Creation & Management:
SEO:
Social Media Management:
Website Management:
Data Analysis & Reporting:
Budget Management:
Qualifications & Skills:
Bachelor’s degree in Marketing, Digital Media, or a related field.
Proven experience as a Digital Marketing Manager or similar role, with the motivation and drive to create and implement the digital agenda.
B2C experience is essential, gained in a high volume/pace environment with a premium product range.
Strong understanding of current digital marketing concepts, strategies, and best practices.
Hands-on experience with PPC, SEO and Google Analytics.
Proficiency in web and social media analytics tools.
Excellent communication and interpersonal skills.
Strong project management skills with the ability to handle multiple projects simultaneously.
Creative thinker with a results-driven mindset.
Stable career history with ability to evidence achievement and progression.
Confident, well presented, professional individual.
Travel Requirements:
Travel will be required in this role, covering the UK & Ireland.
Expectation of 3 days minimum a week in the office (Chester), in line with the company and team.
Expectation of travel to Ireland as and when required.
Attendance at exhibitions, conferences, and
KEYWORDS: digital, marketing, PPC, SEO, Google Analytics, social media, content