Retentions Assistant (12month contract)

A fantastic opportunity on a 12 month basis to drive repeat leads by implementing the retention strategies across this prestigious company, with a focus on continuously developing the customer touchpoint journey.

Key Responsibilities

• Interrogate transactional data via the Single Customer View platform and non-transactional data from research to identify and scale opportunities to improve customer retention
• Develop and execute programmes to relevant customer segments (including but not limited to new, active, lapsing, lapsed and non-booking segments)
• Advise on best customer segments to target in both DM and email activity, and accurately select the data from the Single Customer View
• Analyse customer journeys (including both marketing and sales stages) and create new and/or alternatives touchpoints to drive both leads and conversion
• Develop, execute, evaluate and continuously improve automated email campaigns to drive lead generation and/or aid sales conversion and/or nurture customer relationships
• Work closely with the Digital Acquisition team and share key customer insights, to aid the team in acquiring new customers
• Be proactive in working positively and effectively across the wider marketing team and other functions across the business

About you

• Basic experience of using a Single Customer View
• Experience in customer retention work, with an understanding of customer lifecycle touchpoints
• Curious and passionate about customer behaviour
• Experience in email marketing and digital marketing roles, with an understanding of email marketing principles, best practices, and metrics
• Meticulous attention to detail with good time-management and organisational skills

This is a maternity cover contract, expected to last 12 months, working full time 9am-5:30pm Monday to Friday, based in Chester. The role offers hybrid working.

Unfortunately, due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.

We are an equal opportunities agency and welcome applicants from all backgrounds.

We are acting on behalf of the client as an Employment Agency in relation to this vacancy