Email Marketing Executive

Email Marketing Executive
Chester – Hybrid working
£27,000pa

A brilliant opportunity to join an elite organisation executing, evaluating and optimising sales and inspirational e-mails across relevant brands to improve customer retention according to content marketing plans and contribution KPIs.

Key Responsibilities

• Plan, create and deploy the email marketing schedule across all relevant brands to an agreed framework (frequency and format)
• Develop and refine a suite of e-mail templates to ensure the efficient execution of the programme
• Ensure alignment of messaging within emails with the content calendar used across all communication channels
• Periodically assess the targeting of emails to maximise sales opportunities and minimise any risk to domain scores
• Generate new campaign ideas to drive performance
• Track competitor activity to identify further opportunities
• Deploy the testing framework across the e-mail schedule, to assess the potential for alternative solutions to drive improved performance
• Maintain the KPI report, which shows results for the whole email programme and identify opportunities to constantly improve core metrics
• Be proactive in working positively and effectively across the wider marketing team and other functions across the business
• Ensure all activity is consistent with brand guidelines and integrates with other digital and offline activity

Skills and or education required

• 2 years+ experience of working with ESP platforms
• Experience in email marketing or digital marketing roles with a strong understanding of email marketing principles, best practices, and metrics.
• Creative mindset with the ability to develop innovative and engaging content
• Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
• Strong analytical skills with the ability to determine partner or market success focused around ROI
• Results-driven individual who enjoys working as a team but can also thrive independently
• Strong communication and collaboration skills
• Ability to influence others
• Meticulous attention to detail with good time-management and organisational skills
• Forward thinking and customer-focussed
• Excellent project management skills

Unfortunately, due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.

We are an equal opportunities agency and welcome applicants from all backgrounds.

We are acting on behalf of the client as an Employment Agency in relation to this vacancy