Marketing Executive

Marketing Executive
Chester – Hybrid working
£27,000pa

A brilliant opportunity to join an elite organisation executing, evaluating and optimising sales and inspirational e-mails across relevant brands to improve customer retention according to content marketing plans and contribution KPIs.

Key Responsibilities
• Plan, create and deploy the email marketing schedule across all relevant brands to an agreed framework (frequency and format)
• Develop and refine a suite of e-mail templates to ensure the efficient execution of the programme
• Ensure alignment of messaging within emails with the content calendar used across all communication channels
• Periodically assess the targeting of emails to maximise sales opportunities and minimise any risk to domain scores
• Generate new campaign ideas to drive performance
• Track competitor activity to identify further opportunities
• Deploy the testing framework across the e-mail schedule, to assess the potential for alternative solutions to drive improved performance
• Maintain the KPI report, which shows results for the whole email programme and identify opportunities to constantly improve core metrics
• Be proactive in working positively and effectively across the wider marketing team and other functions across the business
• Ensure all activity is consistent with brand guidelines and integrates with other digital and offline activity

Skills and or education required
• 2 years+ experience of working with ESP platforms
• Experience in email marketing or digital marketing roles with a strong understanding of email marketing principles, best practices, and metrics.
• Creative mindset with the ability to develop innovative and engaging content
• Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
• Strong analytical skills with the ability to determine partner or market success focused around ROI
• Results-driven individual who enjoys working as a team but can also thrive independently
• Strong communication and collaboration skills
• Ability to influence others
• Meticulous attention to detail with good time-management and organisational skills
• Forward thinking and customer-focussed
• Excellent project management skills